Change Now spent $8.1M on independent expenditures in the 2020 federal elections, and 100% of it helped Democrats (FEC filings with varying coverage dates; the most common larger-campaign cutoff is Dec 31, 2020). Among dollars with a matched election-stage result, 59% were on the winning side ($4.8M won, $3.3M lost). $0 had no matched result and is excluded.
Outside spending
$8.1M
Winning share of scored dollars
59%
$8.1M scored (100% of spending); $0 unknown
On the losing side
$3.3M
Supporting vs attacking
0% / 100%
$0 for, $8.1M against
Google says Change Now also spent $445K on Google and YouTube ads this cycle (5% of its FEC-reported outside spending). All ad buyers →
Follow the money
Who filled the envelope
The donor records in this snapshot trace $8.4M to Change Now. This is incomplete funding coverage; percentages below refer only to these traced gifts. The allocation denominator is $8.6M.
- Sixteen Thirty FundDark money$6.1M (72%)
- Maine MomentumCompany / nonprofit$1.6M (19%)
- James Rupert MurdochIndividual$500K (6%)
- Fund for a Better Future Inc.Company / nonprofit$200K (2%)
Where the money went
Biggest targets, with whether each one paid off.
✓ Backed the winner or attacked the loser ✗ Backed the loser or attacked the winner Result not matched
| Candidate | Race | Spending | Amount | Paid off? |
|---|---|---|---|---|
| Donald Trump | President | Attacking | $3.0M | ✓ Yes |
| Martha McSally | Arizona Senate | Attacking | $1.8M | ✓ Yes |
| Joni Ernst | Iowa Senate | Attacking | $1.4M | ✗ No |
| Susan Margaret Collins | Maine Senate | Attacking | $1.2M | ✗ No |
| Thom Tilllis | North Carolina Senate | Attacking | $755K | ✗ No |
Questions people ask
- How much did Change Now spend in 2020, and did it win?
- Change Now spent $8.1M on independent expenditures in the 2020 federal elections, and 100% of it helped Democrats (FEC filings with varying coverage dates; the most common larger-campaign cutoff is Dec 31, 2020). Among dollars with a matched election-stage result, 59% were on the winning side ($4.8M won, $3.3M lost). $0 had no matched result and is excluded.
- Who funds Change Now?
- Its biggest reported donors in the 2020 cycle were Sixteen Thirty Fund ($6.1M), Maine Momentum ($1.6M), James Rupert Murdoch ($500K), Fund for a Better Future Inc. ($200K), out of $8.4M received from donors tracked here.
- Which candidates did Change Now spend the most on in 2020?
- against Donald Trump (President, $3.0M, won); against Martha McSally (Arizona Senate, $1.8M, won); against Joni Ernst (Iowa Senate, $1.4M, lost).