Who funds Florida First Project?

Its biggest reported donors in the 2022 cycle were Bernie Marcus ($250K), Norman Braman ($225K), Stephen Schwarzman ($200K), Melaleuca Inc. ($200K), Cdr Maguire, Inc. ($150K), out of $4.3M received from donors tracked here.

Which candidates did Florida First Project spend the most on in 2022?

against Val Demings (Florida Senate, $1.9M, lost); for Marco Rubio (Florida Senate, $1.4M, won); against Val Demings (Florida Senate, $225K, won).

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Outside spender

Florida First Project

FEC committee C00620476

Mixed

Florida First Project spent $3.5M on independent expenditures in the 2022 federal elections, and 100% of it helped Republicans (FEC filings through Dec 31, 2022). Counting dollars, not candidates, and only races already called, 46% ended up on the winning side ($1.6M won, $1.9M lost).

Outside spending

$3.5M

On the winning side

46%

$1.6M

On the losing side

$1.9M

Supporting vs attacking

39% / 61%

$1.4M for, $2.1M against

Google says Florida First Project also spent $166K on Google and YouTube ads this cycle (5% of its FEC-reported outside spending). All ad buyers →

Follow the money

Who filled the envelope

Florida First Project reported $4.3M in gifts from people, companies, nonprofits and other PACs. The biggest are below.

All big donors →

Bernie MarcusIndividual$250K (6%)
Norman BramanIndividual$225K (5%)
Stephen SchwarzmanIndividual$200K (5%)
Melaleuca Inc.Company / nonprofit$200K (5%)
Cdr Maguire, Inc.Company / nonprofit$150K (4%)
Ici Homes Residential Holdings, LLCCompany / nonprofit$130K (3%)
John ChildsIndividual$125K (3%)
Cdr Health Care, Inc.Company / nonprofit$100K (2%)
Robert BookIndividual$100K (2%)
Francisco CollazoIndividual$100K (2%)

Where the money went

Biggest targets, with whether each one paid off.

✓ Backed the winner or attacked the loser ✗ Backed the loser or attacked the winner Result not matched

Candidate	Race	Spending	Amount	Paid off?
Val Demings	Florida Senate (primary)	Attacking	$1.9M	✗ No
Marco Rubio	Florida Senate	Supporting	$1.4M	✓ Yes
Val Demings	Florida Senate	Attacking	$225K	✓ Yes

Questions people ask

How much did Florida First Project spend in 2022, and did it win?: Florida First Project spent $3.5M on independent expenditures in the 2022 federal elections, and 100% of it helped Republicans (FEC filings through Dec 31, 2022). Counting dollars, not candidates, and only races already called, 46% ended up on the winning side ($1.6M won, $1.9M lost).
Who funds Florida First Project?: Its biggest reported donors in the 2022 cycle were Bernie Marcus ($250K), Norman Braman ($225K), Stephen Schwarzman ($200K), Melaleuca Inc. ($200K), Cdr Maguire, Inc. ($150K), out of $4.3M received from donors tracked here.
Which candidates did Florida First Project spend the most on in 2022?: against Val Demings (Florida Senate, $1.9M, lost); for Marco Rubio (Florida Senate, $1.4M, won); against Val Demings (Florida Senate, $225K, won).