2026live202420222020

Ad spending

Who bought your screen in 2022

Google publishes what every verified political advertiser spends on Google Search, YouTube and its display network, week by week. This is the 2022 cycle: $440M from 5,189 US advertisers, matched where the names line up to the super PACs, dark-money groups and candidates on this site. Meta does not publish a comparable file, so Facebook and Instagram are not here.

Spent on Google and YouTube

$440M

5,189 advertisers, 2021–2022

In the last eight weeks

$39M

9% of the cycle's total

Biggest week

$46M

week of 2022-10-30

Traced to this site

$186M

107 of the top 300 advertisers matched to a PAC, group or candidate

The biggest Google advertiser of the cycle was Warnock for Georgia, at $12M. A candidate's own committee, running in Georgia Senate.

When the money hit

Google ad spend by all US political advertisers, by week. The red bar is the peak.
Week of 2021-01-03: $5.0M2021Week of 2021-01-10: $249KWeek of 2021-01-17: $70KWeek of 2021-01-24: $61KWeek of 2021-01-31: $49KWeek of 2021-02-07: $78KWeek of 2021-02-14: $70KWeek of 2021-02-21: $219KWeek of 2021-02-28: $477KWeek of 2021-03-07: $610KWeek of 2021-03-14: $569KWeek of 2021-03-21: $556KWeek of 2021-03-28: $679KWeek of 2021-04-04: $663KWeek of 2021-04-11: $803KWeek of 2021-04-18: $824KWeek of 2021-04-25: $856KWeek of 2021-05-02: $811KWeek of 2021-05-09: $769KWeek of 2021-05-16: $854KWeek of 2021-05-23: $1.0MWeek of 2021-05-30: $1.5MWeek of 2021-06-06: $1.9MWeek of 2021-06-13: $1.4MWeek of 2021-06-20: $1.2MWeek of 2021-06-27: $889KWeek of 2021-07-04: $856KWeek of 2021-07-11: $1.1MWeek of 2021-07-18: $1.5MWeek of 2021-07-25: $1.5MWeek of 2021-08-01: $1.2MWeek of 2021-08-08: $1.5MWeek of 2021-08-15: $2.0MWeek of 2021-08-22: $2.7MWeek of 2021-08-29: $2.8MWeek of 2021-09-05: $3.2MWeek of 2021-09-12: $2.5MWeek of 2021-09-19: $2.4MWeek of 2021-09-26: $2.4MWeek of 2021-10-03: $2.5MWeek of 2021-10-10: $2.5MWeek of 2021-10-17: $2.8MWeek of 2021-10-24: $4.5MWeek of 2021-10-31: $3.0MWeek of 2021-11-07: $1.2MWeek of 2021-11-14: $1.3MWeek of 2021-11-21: $1.2MWeek of 2021-11-28: $1.1MWeek of 2021-12-05: $1.1MWeek of 2021-12-12: $1.3MWeek of 2021-12-19: $1.3MWeek of 2021-12-26: $1.2MWeek of 2022-01-02: $1.4M2022Week of 2022-01-09: $1.6MWeek of 2022-01-16: $1.7MWeek of 2022-01-23: $2.0MWeek of 2022-01-30: $1.6MWeek of 2022-02-06: $1.5MWeek of 2022-02-13: $1.6MWeek of 2022-02-20: $1.7MWeek of 2022-02-27: $1.7MWeek of 2022-03-06: $1.4MWeek of 2022-03-13: $1.8MWeek of 2022-03-20: $2.0MWeek of 2022-03-27: $2.1MWeek of 2022-04-03: $2.1MWeek of 2022-04-10: $2.3MWeek of 2022-04-17: $2.6MWeek of 2022-04-24: $3.0MWeek of 2022-05-01: $3.2MWeek of 2022-05-08: $3.8MWeek of 2022-05-15: $4.4MWeek of 2022-05-22: $4.2MWeek of 2022-05-29: $4.5MWeek of 2022-06-05: $4.3MWeek of 2022-06-12: $3.8MWeek of 2022-06-19: $4.5MWeek of 2022-06-26: $4.3MWeek of 2022-07-03: $4.4MWeek of 2022-07-10: $4.8MWeek of 2022-07-17: $5.6MWeek of 2022-07-24: $6.4MWeek of 2022-07-31: $5.8MWeek of 2022-08-07: $6.1MWeek of 2022-08-14: $7.6MWeek of 2022-08-21: $9.0MWeek of 2022-08-28: $9.4MWeek of 2022-09-04: $11MWeek of 2022-09-11: $12MWeek of 2022-09-18: $14MWeek of 2022-09-25: $16MWeek of 2022-10-02: $19MWeek of 2022-10-09: $22MWeek of 2022-10-16: $26MWeek of 2022-10-23: $33M$46M · week of Oct 30$46M · week of Oct 30Week of 2022-11-06: $26MWeek of 2022-11-13: $2.8MWeek of 2022-11-20: $2.9MWeek of 2022-11-27: $4.0MWeek of 2022-12-04: $1.9MWeek of 2022-12-11: $467KWeek of 2022-12-18: $528KWeek of 2022-12-25: $371K

Super PACs and party groups

Outside groups on this site, ranked by what they spent on Google ads.
  1. 1One Nation$11M
  2. 2DSCC$9.9M
  3. 3Senate Leadership Fund$9.9M
  4. 4NRSC$9.5M
  5. 5DCCC$8.0M
  6. 6Congressional Leadership Fund$7.6M
  7. 7Americans for Prosperity Actionas “AMERICANS FOR PROSPERITY ACTION INC”, “AMERICANS FOR PROSPERITY”$4.9M
  8. 8Georgia Honor$4.4M
  9. 9NRCC$3.5M
  10. 10House Majority PAC$3.2M
  11. 11Nra Victory Fund, Inc.$2.7M
  12. 12Republican Accountability PAC$2.4M
  13. 13Wisconsin Truth PAC$2.3M
  14. 14Priorities USA Actionas “PRIORITIES USA”$2.1M
  15. 15Votevets$1.4M
  16. 16Senate Majority PACas “Senate Majority Fund”$1.1M
  17. 17Future Forward USA Action$1.1M
  18. 18American Leadership PACas “American Leadership Action”$1.1M
  19. 19American Action Network$933K
  20. 20National Rifle Association of America Political Victory Fund$903K

Candidates

Candidates' own committees, ranked by Google ad spend, with the result.
  1. 1Raphael WarnockGeorgia Senate · won$16M
  2. 2Joanne TerryFlorida 8th District · lost$5.9M
  3. 3John K. FettermanPennsylvania Senate · won$4.0M
  4. 4Mandela BarnesWisconsin Senate · lost$3.9M
  5. 5Tim RyanOhio Senate · lost$3.6M
  6. 6Val DemingsFlorida Senate · lost$3.5M
  7. 7Mark KellyArizona Senate · won$3.4M
  8. 8Cheri BeasleyNorth Carolina Senate · lost$2.3M
  9. 9Catherine Cortez MastoNevada Senate · won$1.8M
  10. 10Patty MurrayWashington Senate · won$1.5M
  11. 11Marco RubioFlorida Senate · won$1.1M
  12. 12Trudy Busch ValentineMissouri Senate · lost$1.0M
  13. 13Ron JohnsonWisconsin Senate · won$944K
  14. 14JD VanceOhio Senate · won$860K
  15. 15Adam Paul LaxaltNevada Senate · lost$829K
  16. 16Katie PorterCalifornia 47th District · won$732K
  17. 17Charles E. SchumerNew York Senate · won$729K
  18. 18John KennedyLouisiana Senate · won$683K
  19. 19Michael BennetColorado Senate · won$655K
  20. 20Blake MastersArizona Senate · lost$610K

Ads next to the FEC money

For the biggest outside spenders, what they told the FEC they spent on the election and what Google says they spent on ads. Google ads are usually a sliver; most outside money goes to TV.
GroupGoogle adsOutside spending (FEC)Ads as share
DSCCSenate Democrats' party committee$9.9M$49M20%
Senate Leadership FundSenate Republican leadership$9.9M$246M4%
NRSCSenate Republicans' party committee$9.5M$34M28%
DCCCHouse Democrats' party committee$8.0M$96M8%
Congressional Leadership FundHouse Republican leadership$7.6M$227M3%
Americans for Prosperity ActionKoch network$4.9M$68M7%
Georgia HonorSenate Majority PAC affiliate$4.4M$61M7%
NRCCHouse Republicans' party committee$3.5M$87M4%
House Majority PACHouse Democratic leadership$3.2M$145M2%
Nra Victory Fund, Inc.$2.7M$6.8M39%
Republican Accountability PAC$2.4M$4.4M54%
Wisconsin Truth PAC$2.3M$29M8%

Everyone else

The biggest advertisers that are not a federal super PAC or candidate: governors, ballot measures, state parties and companies with something to say.
  • Yes on 27 - Californians for Solutions to Homelessness and Mental Health Support, a Coalition of Housing and Mental Health Experts, Concerned Taxpayers and Digital Sports Entertainment and Gaming Companies$11M
  • JB for Governor$8.1M
  • Save America Joint Fundraising Committee$7.6M
  • REPUBLICAN PARTY OF FLORIDA$6.2M
  • YES on 26, NO on 27 - Coalition for Safe, Responsible Gaming, Sponsored by California Indian Tribes$5.5M
  • STOP THE REPUBLICAN RECALL OF GOVERNOR NEWSOM$5.1M
  • SHAPIRO FOR PENNSYLVANIA$5.1M
  • No on 29: Stop Yet Another Dangerous Dialysis Proposition, sponsored by patients, doctors, nurses and dialysis providers$3.9M
  • DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE$3.7M
  • FRIENDS OF RON DESANTIS$3.5M
  • Priorities USA Action & SMP$3.3M
  • SMP$3.0M
  • Citizens for Sanity$2.8M
  • SmartNews International, Inc$2.7M
  • One Georgia Inc$2.5M

Source: Google political ads transparency bundle (advertiser weekly spend), updated 2026-11-04 04:39:41. Weeks are assigned to the even-year cycle they fall in or lead up to. Advertisers are matched by name, so a group that advertises under a different name than it files with the FEC is counted under "everyone else". See About the data.