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Ad spending

Who bought your screen in 2026

Google publishes what every verified political advertiser spends on Google Search, YouTube and its display network, week by week. This is the 2026 cycle: $1.39B from 7,407 US advertisers, matched where the names line up to the super PACs, dark-money groups and candidates on this site. Meta does not publish a comparable file, so Facebook and Instagram are not here.

Spent on Google and YouTube

$1.39B

7,407 advertisers, 2025–2026

In the last eight weeks

$712M

51% of the cycle's total

Biggest week

$172M

week of 2026-10-25

Traced to this site

$542M

103 of the top 300 advertisers matched to a PAC, group or candidate

The biggest Google advertiser of the cycle was Kalshi Inc, at $81M. Not a federal super PAC or candidate at all: Google counts every political advertiser, including companies and ballot-measure campaigns.

When the money hit

Google ad spend by all US political advertisers, by week. The red bar is the peak.
Week of 2025-01-05: $711K2025Week of 2025-01-12: $953KWeek of 2025-01-19: $1.4MWeek of 2025-01-26: $1.6MWeek of 2025-02-02: $1.5MWeek of 2025-02-09: $1.7MWeek of 2025-02-16: $2.0MWeek of 2025-02-23: $2.1MWeek of 2025-03-02: $2.4MWeek of 2025-03-09: $2.8MWeek of 2025-03-16: $3.4MWeek of 2025-03-23: $4.8MWeek of 2025-03-30: $3.9MWeek of 2025-04-06: $2.2MWeek of 2025-04-13: $2.5MWeek of 2025-04-20: $2.5MWeek of 2025-04-27: $2.4MWeek of 2025-05-04: $2.3MWeek of 2025-05-11: $2.7MWeek of 2025-05-18: $2.6MWeek of 2025-05-25: $2.7MWeek of 2025-06-01: $3.4MWeek of 2025-06-08: $4.1MWeek of 2025-06-15: $4.0MWeek of 2025-06-22: $3.6MWeek of 2025-06-29: $2.3MWeek of 2025-07-06: $2.2MWeek of 2025-07-13: $2.3MWeek of 2025-07-20: $2.4MWeek of 2025-07-27: $3.2MWeek of 2025-08-03: $3.0MWeek of 2025-08-10: $2.6MWeek of 2025-08-17: $2.9MWeek of 2025-08-24: $3.5MWeek of 2025-08-31: $4.5MWeek of 2025-09-07: $5.2MWeek of 2025-09-14: $6.2MWeek of 2025-09-21: $7.5MWeek of 2025-09-28: $7.7MWeek of 2025-10-05: $8.3MWeek of 2025-10-12: $9.0MWeek of 2025-10-19: $9.6MWeek of 2025-10-26: $12MWeek of 2025-11-02: $7.7MWeek of 2025-11-09: $2.7MWeek of 2025-11-16: $2.7MWeek of 2025-11-23: $2.7MWeek of 2025-11-30: $2.7MWeek of 2025-12-07: $2.5MWeek of 2025-12-14: $2.6MWeek of 2025-12-21: $2.6MWeek of 2025-12-28: $2.6MWeek of 2026-01-04: $2.2M2026Week of 2026-01-11: $2.9MWeek of 2026-01-18: $3.4MWeek of 2026-01-25: $4.4MWeek of 2026-02-01: $4.6MWeek of 2026-02-08: $5.9MWeek of 2026-02-15: $7.5MWeek of 2026-02-22: $9.3MWeek of 2026-03-01: $8.1MWeek of 2026-03-08: $7.1MWeek of 2026-03-15: $8.2MWeek of 2026-03-22: $8.4MWeek of 2026-03-29: $9.0MWeek of 2026-04-05: $9.7MWeek of 2026-04-12: $12MWeek of 2026-04-19: $11MWeek of 2026-04-26: $13MWeek of 2026-05-03: $15MWeek of 2026-05-10: $18MWeek of 2026-05-17: $19MWeek of 2026-05-24: $20MWeek of 2026-05-31: $15MWeek of 2026-06-07: $13MWeek of 2026-06-14: $16MWeek of 2026-06-21: $14MWeek of 2026-06-28: $13MWeek of 2026-07-05: $10MWeek of 2026-07-12: $14MWeek of 2026-07-19: $14MWeek of 2026-07-26: $18MWeek of 2026-08-02: $19MWeek of 2026-08-09: $21MWeek of 2026-08-16: $24MWeek of 2026-08-23: $28MWeek of 2026-08-30: $31MWeek of 2026-09-06: $38MWeek of 2026-09-13: $53MWeek of 2026-09-20: $57MWeek of 2026-09-27: $67MWeek of 2026-10-04: $81MWeek of 2026-10-11: $98MWeek of 2026-10-18: $127M$172M · week of Oct 25$172M · week of Oct 25Week of 2026-11-01: $58M

Super PACs and party groups

Outside groups on this site, ranked by what they spent on Google ads.
  1. 1Senate Leadership Fundas “SLF PAC”$36M
  2. 2WinSenate$34M
  3. 3House Majority PACas “HMP”$30M
  4. 4Maga Inc.as “MAGA INC”$28M
  5. 5One Nation$26M
  6. 6Congressional Leadership Fundas “CLF”$17M
  7. 7No Going Back PAC Inc.$14M
  8. 8American Action Networkas “AMERICAN ACTION NETWORK INC”$12M
  9. 9Americans for Prosperity Actionas “AMERICANS FOR PROSPERITY”, “AMERICANS FOR PROSPERITY ACTION INC”$12M
  10. 10Lcv Victory Fund$12M
  11. 11America PAC$9.6M
  12. 12Lower Costs Now$9.1M
  13. 13Texas Forever$7.0M
  14. 14Lone Star Rising PAC$7.0M
  15. 15House Majority Forward$6.7M
  16. 16Texas PAC$6.6M
  17. 17The Edge Action Fund$3.7M
  18. 18Your Community PACas “YOUR COMMUNITY PAC INC”$3.0M
  19. 19Votevets$3.0M
  20. 20Ab PAC$2.9M

Candidates

Candidates' own committees, ranked by Google ad spend, with the result.
  1. 1Jon OssoffGeorgia Senate · won$23M
  2. 2James TalaricoTexas Senate · won$14M
  3. 3Robert PeopleFlorida 15th District · pending$9.2M
  4. 4Sherrod BrownOhio Senate (special) · won$7.9M
  5. 5Josh TurekIowa Senate · won$5.2M
  6. 6Troy JacksonMaine Senate · won$4.4M
  7. 7Adam HamiltonKansas Senate · won$3.7M
  8. 8Roy CooperNorth Carolina Senate · won$2.6M
  9. 9Michael WhatleyNorth Carolina Senate · lost$1.9M
  10. 10Annie AndrewsSouth Carolina Senate · won$1.7M
  11. 11Chris PappasNew Hampshire Senate · won$1.6M
  12. 12Conrad CableLouisiana 4th District · pending$1.5M
  13. 13Ashley MoodyFlorida Senate (special) · won$1.2M
  14. 14April McClain DelaneyMaryland 6th District · won$1.1M
  15. 15Brian FitzpatrickPennsylvania 1st District · lost$1.1M
  16. 16Eliott RodriguezFlorida 27th District · pending$1.0M
  17. 17Scott PerryPennsylvania 10th District · lost$1.0M
  18. 18Andy BarrKentucky Senate · won$975K
  19. 19Craig GoldmanTexas 12th District · pending$906K
  20. 20Tom CottonArkansas Senate · won$900K

Ads next to the FEC money

For the biggest outside spenders, what they told the FEC they spent on the election and what Google says they spent on ads. Google ads are usually a sliver; most outside money goes to TV.
GroupGoogle adsOutside spending (FEC)Ads as share
Senate Leadership FundSenate Republican leadership$36M$20M180%
WinSenateSenate Democrats' allies$34M$282M12%
House Majority PACHouse Democratic leadership$30M$283M11%
Maga Inc.$28M$44M63%
Congressional Leadership FundHouse Republican leadership$17M$223M8%
No Going Back PAC Inc.$14M$273M5%
Lcv Victory Fund$12M$54M23%
Americans for Prosperity ActionKoch network$12M$107M11%
America PACElon Musk$9.6M$87M11%
Lower Costs Now$9.2M$78M12%
Texas Forever$7.0M$27M26%
Lone Star Rising PAC$7.0M$44M16%

Everyone else

The biggest advertisers that are not a federal super PAC or candidate: governors, ballot measures, state parties and companies with something to say.
  • Kalshi Inc$81M
  • Blockratize Inc$23M
  • Jackson for Governor, Inc.$15M
  • TEXANS FOR GREG ABBOTT$15M
  • NO ON PROP 40 - DOCTORS, TEACHERS, SMALL BUSINESSES, WORKING FAMILIES AND PUBLIC SAFETY AGAINST THE RECKLESS WEALTH TAX EXPERIMENT$15M
  • Steyer for Governor 2026$14M
  • Money Metals Exchange LLC$11M
  • SAFETY FOR ALL NEWSOM BALLOT MEASURE COMMITTEE$11M
  • MAJORITY FORWARD FUND$11M
  • YES ON 42 - PROTECT RETIREMENT & LIFE SAVINGS, A COALITION OF RETIREES, BLUE-COLLAR WORKERS, SENIORS, VETERANS, SMALL BUSINESSESS & TAXPAYERS$9.5M
  • Virginians for Fair Elections$9.4M
  • DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE$8.6M
  • Byron Donalds$8.2M
  • Spanberger for Governor$7.3M
  • NRSC$6.7M

Source: Google political ads transparency bundle (advertiser weekly spend), updated 2026-11-04 04:39:41. Weeks are assigned to the even-year cycle they fall in or lead up to. Advertisers are matched by name, so a group that advertises under a different name than it files with the FEC is counted under "everyone else". See About the data.